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Wake-Up: ‘Digital Marketing: The How To’s’ – Hosted at PA Media Group, Mechanicsburg
January 28 @ 8:00 am - 9:45 amFree
‘The How To’s and Please DONT’s of Digital Marketing’
Tuesday, January 28 – Hosted at PA Media Group, 2020 Technology Drive, Mechanicsburg, PA
Topics covered will include:
- Digital Marketing Overview – including social media, website presence, and digital display advertising
- Business to Business (B2B) Marketing Strategies
- Recruitment Strategies for Manufacturers
- Identifying Business Goals and Metrics to Measure Success
- Examples of Successful Strategies
Jonathan Pombo is the Director of Digital Strategy at the PA Media Group. He has worked extensively on integrated marketing campaigns for Fortune 500 and 1000 companies, including Nationwide, Citizens Bank, and Pirelli Tires. Prior to joining PA Media Group, he worked for Publicis Sapient , a leading international interactive digital agency and then Armstrong World Industries helping to execute their digital marketing efforts, including SEO, paid search, and digital analytics. During his career, Jon has fostered his passion for helping advertisers use analytics to better understand how to best reach and message to their consumers in the most effective and efficient manner.