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Wake-Up: ‘Digital Marketing: The How To’s’ – Hosted at PA Media Group, Mechanicsburg

January 28 @ 8:00 am - 9:45 am


‘The How To’s and Please DONT’s of Digital Marketing’

Tuesday, January 28 – Hosted at PA Media Group, 2020 Technology Drive, Mechanicsburg, PA

8:00 AM: Sign-in, light breakfast, networking
8:30 – 9:45 AM – Session and presentation
FREE to employees of a member-company, just $20 for non-members.
Presented by the PA Media Group.
Geared towards the needs of small to medium manufacturers, this session will explore the need to have a digital presence, how to craft your message for maximum impact, and what goalposts to keep in sight when marketing your business presence online.

Topics covered will include:

  • Digital Marketing Overview – including social media, website presence, and digital display advertising
  • Business to Business (B2B) Marketing Strategies
  • Recruitment Strategies for Manufacturers
  • Identifying Business Goals and Metrics to Measure Success
  • Examples of Successful Strategies
Presented by Jon Pombo

Jonathan Pombo is the Director of Digital Strategy at the PA Media Group.  He has worked extensively on integrated marketing campaigns for Fortune 500 and 1000 companies, including Nationwide, Citizens Bank, and Pirelli Tires. Prior to joining PA Media Group, he worked for Publicis Sapient , a leading international interactive digital agency and then Armstrong World Industries helping to execute their digital marketing efforts, including SEO, paid search, and digital analytics. During his career, Jon has fostered his passion for helping advertisers use analytics to better understand how to best reach and message to their consumers in the most effective and efficient manner.



  • Invoice will be emailed with a link to pay by credit card or you may mail a check.


January 28
8:00 am - 9:45 am
Event Category:


PA Media Group Offices – Mechanicsburg, PA
2020 Technology Parkway
Mechanicsburg, PA 17050 United States
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(717) 255-8100