A Wake-Up: ‘Marketing in Uncertain Times: Increasing Sales, Protecting Customer Relationships, and Mapping a Path for the Future’
August 11 @ 9:00 am - 10:30 am
Tuesday, August 11, 2020
A Zoom online meeting
9:00 AM: Program starts
10:30 AM: Program concludes
Managing day-to-day operations in a constantly shifting environment, keeping a close eye on current and projected finances and dealing with unprecedented employment issues have consumed most businesses for months.
But what about marketing and sales? How much coordinated, purposeful attention have these growth-focused initiatives received since March? Whatever your plan was, it’s likely been blown out of the water. Now what?
Your company, your customers, your competitors, your market place are profoundly impacted by recent events. Everything has changed and your marketing should too.
Your Brand Strategy – How do the events of the past 5+ months impact how you present your brand, how you connect with target audiences, and how you stack up against key competitors? Are you still pointing in the right direction?
Your Budget – It’s tempting to cut your budget. Maybe you already have. But what are the “right” things to cut? And how do you know what you can live without?
Your Lead Gen Activities – Remember the days of the empty pipeline? A “pause” in marketing is sure to bring those days back around.
Your Lead Nurturing Activities – If you’re looking for fast conversions, look no further than your current prospect database.
Your Current Customers – Protect your brand from attrition and competitive advances with stronger customer relationships.
Jennifer Simpson, President
Gary Peterson, VP Business Relationships